FISCA CURRENTS STORY

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May 21, 2009

 

(click to read story)       

In May FISCA published a story on Borrow Smart in the State Spotlight section of their member magazine Currents (click here to read). For those of you who read that article and would like more information on our program, below are several examples of communications initiatives and media reports that are a part of the highly successful Borrow Smart campaign.

Borrow Smart TV Commercial

Customers Easily Locate A Borrow Smart Lender

What Our Customers Say In Their Own Words

Financial Education Series & Media Coverage

Incredible Borrow Smart Results In Mississippi

Borrow Smart Media Coverage In Q4  of 2008

Member Promotes Borrow Smart In Their TV Ad

At Borrow Smart we not only believe that it is possible to effectively communicate the truth about our industry, we believe it must be done. By focusing on the customer rather than the industry, we have mounted a very successful statewide and regional campaign that could and should be duplicated elsewhere. It takes work, but it is worth it. The vast majority of our experiences with the media since the launch of Borrow Smart have ended in a balanced or even positive story as you can see above.

For more information about the program, please contact Borrow Smart Alabama President Max Wood at mwood@borrowsmartalabama.com.