The Council for Fair
Lending is a not-for-profit trade organization with over 400 member stores in
the state of Alabama. Its mission is three-fold:
To unite cash
advance and title lenders in the state of Alabama in order to better
educate consumers and the media about the services provided by short
term lenders. Through this education, CFL hopes to dispel myths
about short term lending by opening lines of communication between
the industry and the communities it serves. CFL will expect and
demand fair and balanced media coverage of our industry and its
accountability within the industry and ensure fair treatment of all
customers. All CFL members are held accountable to the councilís
Code of Fair Lending and are expected to handle all business
transactions with integrity and honesty. Any member shown to have
intentionally misled or mistreated a customer or potential customer
will be expelled from the council and will be asked to remove the
Borrow Smart Alabama seal of approval from its stores.
To honor our
customers and their needs by protecting the future of our industry.
CFL members and, more important, its customers, believe short term
lending is an important service that, when used responsibly, has a
positive impact on the quality of life of thousands of Alabama
residents. This is what our customers tell us. CFL intends to
protect our customersí right to make their own financial decisions
and their right to borrow when in need.
The Borrow Smart Code
of Fair Lending is available only at approved Borrow Smart stores.