WHAT WE KNOW ABOUT 
						INDUSTRY LEGISLATION AT THE MOMENT
				
				Prepare For An Unfriendly Legislative Session
				January 21, 2008
				WHAT WE FACE IN 08
				As you know the 2008 
						legislative session kicks off in a couple of weeks.  
						This is beginning to shape up to be a very bad session 
						for us!  This report is the *long version* of what 
						we know about possible legislation at the moment.
				First, the only bills we are 
						absolutely sure of at the moment are the bills currently 
						being promoted by State Banking.  These bills, if 
						enacted, would have significant impact on our 
						businesses.  As you may know, the
						Council for Fair Lending (Borrow 
						Smart Alabama) has worked hard on the government 
						relations and media relations front to promote our 
						industry at the grass-roots level here in Alabama.  
						This effort has significantly improved our insight by 
						improving communication with those who have strongly 
						opposed us in the past.  Here is one example.
						Click here to go to our report from back in the 
						fall and then scroll down the page to the subhead 
						"CONCLUSION."  Then, click on the link that says 
						"announcement with Black Caucus" and read all about 
						our efforts with an important group.
					To the best of our knowledge 
						this is the first effort our industry (payday and title 
						lenders) has made to reach out to this group.  They have 
						always been on the opposite side of our industry and 
						they have a significant influence in legislation.  As a 
						result of our effort and the effort of our lobbyist, we 
						have developed a good working relationship with the 
						leadership and with many of the members.  We know from 
						this that *some* (not all) of their members plan to 
						introduce legislation.  These are some of the same 
						members who have been behind legislation opposing our 
						industry in the past.  So, this is a second 
						possibility for legislation.
 
				
					Third, you may 
						recall the bills that came up last year that were sent 
						to a senate committee chaired by Senator Byrne.  If 
						so, you recall nothing passed.  We were just plain lucky 
						and we dodged a major bullet when Byrne left the 
						Senate.  We were (and are) clearly in their crosshairs.  
						Even though we dodged the bullet, everyone in the study 
						group agreed they would continue to work on the 
						legislation.  So, we are fairly certain this group in 
						some form will return.
 
				
					The bottom line is that we (payday 
						and title lending) continue to be great targets for the 
						politicians.  It is so critical that both of our trade 
						associations (Modern 
						and TPCA) continue the work they do in supporting cash 
						advance and title lending respectively.  Borrow 
						Smart is now engaged on the public media and the government 
						front and we encourage everyone who cares about the 
						survival of our industry in Alabama
						to join 
						us in this important effort.  But first, you should support 
						Modern and TPCA.  We view our effort as a compliment and 
						enhancement to the effort of both trade groups.  
						Certainly, if you look at our membership and
					our 
						leadership you see leaders from both associations -- 
						except for the large national companies.  We hope in the 
						future they too will work together with us to 
						preserve our industry in Alabama.  
					WHAT WE ARE DOING ABOUT IT
 
				
					At Borrow Smart we firmly 
						believe a professional, direct lobbying effort by our 
						trade groups is absolutely essential!  But, the 
						days of only having a lobbying effort and having 
						meetings just to pass along information between members 
						are about over (feel good meetings). Just look at the 
						states around us if you have any doubts whatsoever (FL, 
						GA, DC, PA, OR, NC).  They all had lobbying efforts 
						and trade associations.  Where are they today? They are 
						gone.  Out of business (here,
						here and
						here)!
					If we want to be around in 
						the months and years ahead we must take a strong 
						stance at the grass roots level to get the truth out 
						about our industry directly to the public.  That is what we do at 
						Borrow Smart Alabama.  Our adversaries have sure done a 
						great job of getting their message out!  You can see the results 
						of their effort as noted by the state list above.
					Remember, the old saying, "all politics are local."  
						That's why our focus is a grass-roots program to speak 
						for our industry -- in this state, as one voice and 
						to promote the truth to the public about our industry and 
						about our customers here in Alabama.  The days of 
						having our adversaries define us and what we do and 
						trash us in the media, without any public response by 
						our industry, are now over.  
					IS IT REALLY WORKING?
					
					SUMMARY
					From this report you can 
						see, this is shaping up to be one of the most 
						"legislatively active" years we have ever seen in our 
						industry.  Thankfully, we have decent resources to deal 
						with this.  To our knowledge no other state has put 
						together a Borrow Smart type grass roots effort to 
						combat the problems we face.  Without a full public 
						campaign to compliment our legislative effort we stand a 
						very strong chance of joining the list of states 
						above.  Our adversaries know their formula works 
						and they are counting on using it in each state until 
						every single one of us are out of business.
					Even with all our industry 
						resources, we still face mighty significant obstacles 
						this year.  We need the support and help from everyone 
						who benefits from this industry -- not just a select few 
						as we presently have.  And, our effort is not just 
						lobbying, but more importantly, it is the support of our 
						lobbying effort by spkeaking the truth about our industry 
						and about our customers directly to the public!  It 
						is work to change the public perception of our industry 
						through well proven public communications techniques.  
						And, it is work to challenge the untruths created by our 
						adversaries in the media.  We do this because we 
						know this 
						is what drives the legislative effort.
					If no one does this our days 
						are numbered.  And, if we don't do it, who 
						will do it?